Spring 2019 Windows | Phase One
IN TECHNICOLOR
CREATIVE DIRECTION
Spring 1 windows were titles 'In Technicolor'. Pulling inspiration from the 60's aesthetic and pattern play of the fashion direction. I designed a fun window trim comprised of vivid colors and mixed textures. Many of the graphics were blurred or skewed to give the feeling of movement allowing each window to come to life.
'Hacked Classics' and 'Retro Glam' were the two provided product stories provided by the Fashion team for the Spring 2019 timeline. Stores will have varying levels of merchandise from these themes, so I designed Spring 1 Windows to support both of them.
'Hacked Classics' and 'Retro Glam' were the two provided product stories provided by the Fashion team for the Spring 2019 timeline. Stores will have varying levels of merchandise from these themes, so I designed Spring 1 Windows to support both of them.
Spring 1 windows were titles 'In Technicolor'. Pulling inspiration from the 60's aesthetic and pattern play of the fashion direction. I designed a fun window trim comprised of vivid colors and mixed textures. Many of the graphics were blurred or skewed to give the feeling of movement allowing each window to come to life.
DESIGN RENDERINGS
STRIPES: Textured flowers bounce out of various layers of wavy stripes.
Wide
SPRIAL: Vertical planks made of varying materials are placed together to create a spiral patterned backdrop.
KALEIDESCOPE: Floral and abstract patterned discs are places on varying planes, making the window feel like a giant Kaleidoscope.
Tower
Narrow
BLOOM: Layers of rigid material suspended in the window are set behind glass graphics to create the illusion of a giant springtime flower. the center flower is motorized and spins.
STORE EXECUTION
