Summer 2019 Windows | Phase One
Desert Beauty
CREATIVE DIRECTION
For Summer 1 Windows, I pulled inspiration from the Fashion: Natural textures, earth tones and artisanal fabrics. I played a lot with the patterns and gradients found in desert landscapes. I chose to use a minimal color palette in the window props and allow the fashion to stand out.
For Summer 1 Windows, I pulled inspiration from the Fashion: Natural textures, earth tones and artisanal fabrics. I played a lot with the patterns and gradients found in desert landscapes. I chose to use a minimal color palette in the window props and allow the fashion to stand out.
'Desert Beauty' was the merchandise story provided by the Fashion Team for May 2019. I designed Summer 1 Trim to support this product that stores would have during this time.
DESIGN RENDERINGS
STAIRWELL: A blue sky lives in the distance behind a desert village. A stairwell leads to a setting sun.
Tower
Wide
ARCHES: Gauzy drapes hang from textured arches. A sandy river grounds the mannequin grouping.
COLONNADE: Rows of distorted columns sit in front of a staircase to the sky and a mirage desert scene.
Narrow
ENTRYWAY: A Moorish door frame leads to a cloudy sky mirage.
STORE EXECUTION
