Summer 2019 Windows | Phase One
Vibrant Impact
CREATIVE DIRECTION
'Vibrant Impact' was the theme for Summer 2 Windows. I was immediately inspired by the bright fabrics and patterns shown in the fashion direction. I created exaggerated tropical shapes using gradients and metallic finishes which were juxtaposed against Fluorescent light fixtures. Colored light gels allowed the windows to become saturated in pinks and blues.
'Vibrant Impact' was the theme for Summer 2 Windows. I inspired by the bright fabrics and patterns shown in the fashion direction. I created exaggerated tropical shapes using gradients and metallic finishes which were juxtaposed against Fluorescent light fixtures. Colored light gels allowed the windows to become saturated in pinks and blues.
'Vibrant Impact' and 'Tropical Tech' were the merchandise stories provided by the Fashion Team for June 2019. I designed Summer 2 Trim to support both product themes in stores.
'Vibrant Impact' and 'Tropical Tech' were the merchandise stories provided by the Fashion Team for June 2019. I designed Summer 2 Trim to support both product themes in stores.
DESIGN RENDERINGS
LIGHT FOREST: Gradient palm fronds grow out of fluorescent tree trunks.
PALM CHANDELIER: Fluorescent light tubes emerge from a hanging chandelier.
ELECTRIC GREENHOUSE: Oversized Birds of Paradise grow under pink fluorescent lights.
NARROW
TOWER
WIDE
ILLUMINATED TERRARIUM: An abundance of flora grow above and below a row of pink and blue lights.
STORE EXECUTION
